Generosity Expressions™ concept was developed by Thrivent Financial in 2018. Over the past few years we have partnered with Barna to study how different generations think and behave when it comes to generosity. It may come as a surprise, but we do not all think about generosity the same way. Generosity Expressions™ is a creative framework to help us understand the different ways U.S Christians live out their generosity as an expression of their faith journey.

The assessment scores one’s profile using 4 major components of generosity: Passion, Impact, Giving, and Receiving.

Through our research we found that each of us give some measure of consideration to how passionate we are for aspects of generosity, we take time to consider the perceived impact our actions may have. Within the assessment we also consider which aspects of generosity we actually do, we consider this the giving aspect. Finally, we traditionally think of generosity through the lens of what we give to others but we cannot forget that we are also the recipients of others’ generosity and we call this the receiving aspect.

Generosity is an evolving journey for each of us and the assessment experience is designed to reflect this. Think of the results as one’s “current state” of generosity. This assessment can be taken on an annual basis to see growth and change over time.

We share with church leaders all the time that good data helps us make good decisions and data helps inform how we think about discipleship and engagement strategies. Data is not the only tool, but a tool that is helpful as churches look to disciple people from all generations. The Church Report helps leaders see things about the culture of generosity at their church that are not always easy to measure or quantify and within these pieces are great growth opportunities to disciple people of all ages.

The Generosity Expressions™ is not directly designed to focus on increasing the financial giving in your church. Rather, the Generosity Expressions™ experience is designed to give you a broad picture of how people are generous in your church through five major expressions: Volunteering-service, hospitality, emotional-relational support, gifts, monetary giving. Your report will give you great insight with a focus on discipleship in your church community.

You are provided with an Generosity Expressions™ Profile link that is unique to your church. We aggregate results for your community based on people exclusively using this link. The link will be made available after purchase and within your Church Dashboard.

Currently we are not allowing churches to add additional question to the experience.

We do not provide a list of specific people who have completed the assessment

We encourage you to take the Generosity Expressions™ Profile for yourself. You’ll get to experience all of the questions and you will learn more about your own generosity in the process.

We have created a great library of resources for you to use that will help promote the Generosity Expressions™ Profile to your church community. You will have full access to these resources from your Generosity Expressions™ Dashboard after you log-in.

Think of this as your command center. The dashboard is your one-stop shop for your action plan, resources, promo tools and you can even view preliminary results from the dashboard.

A user account will allow you to make a one-time payment of $289 which will give you access to URL exclusively for your church community. Sample URL: generosityexpressions.com/

The report is the cumulative results of all Generosity Expressions™ Profiles by your church community during the 3-week promotion window. The Church Report provides you with an in-depth look at the church community’s generosity across the 5 expressions.

When you log-in to your account you can select a 3-week window at any point in the future as long as it’s within 6 months of your purchase date. Example: A church leader purchases the Generosity Expressions™ Church Report because the team would like to incorporate the Generosity Expressions™ into a sermon series coming up in a few months that will focus on generosity.

Remember your username and password and you will be able to log-in to view your results. We also highly recommend downloading the full report for future reference.

We recommend a participation rate of 20-25% of your average church service attendance. Note: Not membership, but average weekend service attendance.